Shop.com, the domain sale that passed AI.com's $70 million

For a while the record belonged to AI.com, sold for a reported $70 million and called the most expensive domain name in the world. In September 2026 that changed. Market America completed the sale of Shop.com to Shopify, and the price, worked out from Shopify's third-quarter filings, was reported at about $99 million.

Shopify moved its Shop web experience from shop.app to shop.com on 29 September 2026, the day after the sale was announced. Domain industry reporting named it the largest publicly reported domain sale on record. Neither company has called the figure exact, so it is best read as a reported price.

Both names are short and both say exactly what the business does. One is the word for buying online. The other is the two letters people use for Artificial Intelligence (AI). Buyers at this level are paying for the habit of typing a name, not for a website.

Shopping is becoming a job for AI too. Automation now covers agents that compare prices, fill a basket and track a parcel. It is the same autonomous agent idea behind AI.com, and it is covered on ArtificialIntelligence.com.ai, with the business side in what AI can do for business.

Domain Investors follows sales like this one, and the guide to buying names in this field is the AI domain investing guide. Our own names include AIdotcom.llc and AIdotcom.si, both acquired by Ask AI Artificial Intelligence, and Super Intelligence.

The story of the earlier record is in AI.com, the $70 million domain sale.

It is an industry note, not programme news, and this fan site is not the programme.